Boys and Girls Club of Greater Southwest MI - Website Redesign
During my internship at Aisle Rocket, me and the rest of the intern team were tasked with a website redesign for SW Michigan’s Boys and Girls Club.
For the ask, the client wanted an updated look that would reflect their rebranding from BGC Benton Harbor to BGC of Greater Southwest Michigan.
Homepage Concept
For the first concept we presented to client, we opted for something playful by using chalk drawings for icons and implementing color outside of their brand blue.
Iconography Exploration
Final Concept
For the final concept, we landed on a cleaner, more modern design. Some of the playful elements were kept, like the secondary color palette used in the infographics.
Otherwise, we worked to make this design clean while integrating as many lifestyle images as possible. For the client, showcasing the stories and successes of the youth they worked with was a priority. We felt the best way to show this was through photography of actual club members that attend this chapter of Boys and Girls Club.
